Brief
Design a limited-edition holiday packaging collection for Paris Baguette, including cake boxes, pastry boxes, and hot and cold beverage cups, to support seasonal campaigns across North American cafés.
Concept & Direction
The "Winter Wonderland" season comes to life through an illustrated snowy forest landscape. Paris Baguette’s signature Paris Baguette Blue anchors the packaging system, while subtle red accents provide contrast and visual interest. This approach introduces a festive holiday warmth while strictly maintaining the integrity of the brand palette.
Packaging Design • Art Direction • Illustration
Package Design
